TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

project management assignment Essay

project management assignment Essay project management assignment Essay Project management Bsc. oil & gas PROJECT GHANA CHERYL HALL ID. NO. 26578 GERRMAINE RICHARDS ID. NO. JAYNE MELROSE OKECHUKWU GODWIN NWOHA Introduction: The rise in carbon emissions and greenhouse gasses into the earth atmosphere is a growing concern for our global world.( A.Kahogirou 2014). As a result of this, many countries around the world have decided to diversify into alternative energy sources, namely solar energy, and other forms of alternative energy. Solar energy is created when solar panels convert sunlight into usable energy; the most common form of solar power utilizes photovoltaic cells to convert sunlight into solar electricity (A.Cota, etal 2009) In this report we will briefly outline our aims and objectives (British Energy Group), and that of our clients (Bio-Green), stakeholder analysis, project objectives, the benefits of this type of project, and the project management miles stones. We the British Energy Group have been commissioned by an American energy company Bio-Green to make and install solar panel in Ghana in the remote village of Apoungo to boast their energy supply; we will be working in conjunction with the Ghana government. The Resource Centre for Energy Economics and Regulation Report 2011 states that Ghana needs to produce 10% more renewable energy by 2020 to be efficient. With regard to energy and electricity consumption and production there is government initiative to promote the use of electricity for pro duction in the cottage industry in Ghana (www.beg.utex.education.com). As there is a link between economic growth and carbon emissions (IEA 2014) wood fuel in Ghana currently stands at 60% and is set to rise to 66 million tonnes by 2020, the total petroleum consumption is currently 33% which is 1.6 million bp/d but will rise to an estimated 4.5 mbp/d by 2020 according to the Ghanaian energy statistics. Miles stone 1 Project objective: The objective of this project is to design, build and install solar panels in Apoungo village in Ghana to provide affordable efficient source of energy, reduce carbon emissions, and to facilitate economic development in this village. To use Bio-green’s innovative technology to minimize Ghana’s power crisis, by providing energy efficient solar panels that is cost effective and affordable. Our panels will help to mitigate the impact of current shortfall that causes intermittent power cuts. Install our panels to bridge the gap between demand and supply and thereby ease the pain of local Ghanaians. We aim to increase the supply of solar power supply which currently stands at around 2% to 3% by the end of the project to increase electricity capacity generation from 400MW to 600MW.(www.stofstrom.org). Kew Elements: The key elements of this project are the solar panels, batteries, inverters, performance monitoring units and utility meters. Project time Frame: The timeframe for this project is 12 months we have mitigated possible delays; therefore we aim to finish the project 2wks ahead of schedule. Start date June 12th 2015 and End date June 12th 2016. Project budget: The British Energy Group has been given a budget of  £500,000.00-  £1000,000.00 to complete this project, with 5% incentive if the project is completed ahead of schedule, we aim to use this as our contingency budget to mitigate delays or shortfall . We aim to enter contractual agreement with suppliers to mitigate delays and failure to meet their obligations. Project Financier: The project is being financed by Bio-green an American energy company. Bio-green is global market leader in the energy sector and aims to use our consultancy expertise to manage to the instillation and build of this project, with access to their field experts and technological know -how, and capital market reach. Mile stone 3 Assignment Brief: Within this project management task we have been asked to identify and research three possible projects; we looked at thee possible projects:- 1 Bio-mas fuel converter: we did a

Performance and Interpretation Essay Example | Topics and Well Written Essays - 2500 words

Performance and Interpretation - Essay Example An art master great Rokem's Introduction cautiously delimits the range of his question to productions concerning the Shoah and the French Revolution two main turning points in history that Rokem declare "have formed our modern consciousness, in exacting our intelligence of the historical past as a series of disastrous failures of basic human values". Working from this underlying assumption, Rokem endeavors to explore "the restorative potentials of the theatre in trying to counteract the destructive forces of history", to examine how these two "failures of history" have been represented on stage, and to address "the ways in which these performances have communicated in different national and ideological contexts"(Theater Journal, 323-347). Great Rokem's exploration of these issues proceeds primarily through his detailed, insightful analyses of live or recorded performances, but also makes productive use of published production reviews, programs, interviews, artists' memoirs, and production-related archival documents. Performance Production And Reception The Introduction establishes the centrality of the actor in works that perform history, arguing that an actor performing a historical figure on stage "in a sense becomes a witness of the historical event". The actor is, in Rokem's conception, a "hyper-historian" who serves "as a connecting link between the historical past and the 'fictional' performed here and now of the theatrical event". Rather than attempting to elide the differences in time between the historical event and its theatrical performance as happens in many traditional historical and documentary dramas Rokem's "notion of performing history is based on strengthening or reinforcing the dialectics between" those times(K. K. Seet, 2000. 305). The first three chapters of Performing History provide theatrical case studies allowing Rokem to articulate the concepts of performing history and the actor/witness as "hyper-historian" in greater, more concrete detail. This section devotes less attention to the national or ideological context of performances as it considers productions acting, performance and interception which examined in this research relate to the French Revolution, the plays form a less unified grouping than found in history of the plays deal with the Marquis de Sade, the other does not; two are considered experimental works of collaborative creation, the other is not; two feature metatheatrical elements, the other does not; two depict "public events from the French Revolution which had very obviously distinct effects on the public sphere", the other does not. As a result, it is difficult to draw broader typological conclusions regarding these works; one of the plays generally stands as an exception to the principle under investigation. The consistency